England Squash News
launches new campaign to entice more females on court
England Squash has launched a new national campaign today to
encourage more women and girls on court.
The new social media campaign, which is part of the Squash Girls Can
initiative, seeks to raise the profile of squash amongst women and girls
and showcase the benefits the sport can bring.
Launched to coincide with International Women’s Day, the new campaign
has been designed to challenge the gender gap in squash, where currently
only one in four players are female, and highlight how accessible and
inclusive the sport is.
Mark Williams, Director of Partnerships and Programmes at England Squash
said: “Squash is a fun, social and accessible sport, and this campaign
aims to encourage women of all ages from all walks of life to pick up a
“This campaign is part of our long-term strategy to attract more women
and girls to the sport, challenge perceptions and break down barriers.”
Fronting the campaign are 11 inspirational females ranging from the ages
of 10 to 66 whose lives have all been transformed through squash and
whose stories will be brought to life on social media.
Jo Rowbottom, Partnerships and Communities Manager said: “We were
overwhelmed by the number of women and girls eager to front this
campaign and become advocates. We’re thrilled to be sharing real stories
from real women in the squash community whose lives have been positively
impacted through playing the game.”
The Squash Girls Can initiative has seen more than 4,000 females get on
court and enabled over 70 to kickstart a coaching career through the
coach development programme.
The campaign sees the launch of a new video promo and a female-only
session map to enable new players to find their nearest session. A
toolkit has also been developed for any leaders or coaches seeking to
deliver female-only sessions.
Find out more about the campaign at