Vulkan,
the UK’s leading sports support, has further strengthened its brand
portfolio by becoming the sole distributor for Europe’s leading
international insole brand – Sorbothane.
The exclusive deal will see Vulkan (part of the Mobilis Healthcare Group)
distribute the product throughout Europe, Africa, the Middle East and the
former Russian States.
Sorbothane has been manufactured in the
UK for over 20 years and has retained a remarkable reputation in the sports
and outdoor market for providing genuine and proven protection to the human
body in sports, daily life or for specific medical conditions.
Anatomically designed to give optimum support and
cushioning whilst remaining comfortable and long lasting, Sorbothane’s
molecular structure is unique as it absorbs 94.7% of all shock waves caused
by running or walking – no other brand can make this
claim.
The deal will see the two brands being sold side by side in major retailers
across the UK.
Vulkan Marketing Manager Fiona Wiseman
said: “As a result of this agreement, we have a perfect opportunity to
supply Sorbothane products alongside the Vulkan sports support range and
offer customers two of the best “supportive” brands in the market. Not only
does this increase our product offering to existing customers but will
hopefully open up new channels to market and increase opportunities and
sales for Vulkan.”
Sorbothane Brand Manager, Mark Harrison said: "The way forward is very
exciting for Sorbothane and its retail partners, with real potential to
dominate the shock absorbing insole market with aggressive, innovative
marketing and new product development in sport, the outdoor and medical
ranges" |