The 2018 Canary Wharf Classic has announced partnerships
with two Kent-based companies - Veblen Wine and Ashmax
Associates - which will see both organisations become
associate sponsors of the prestigious PSA M100 tournament
held in London’s iconic East Wintergarden between March 5-9.
Veblen Wines are a fine wine investment advisory company and
are specialists in assisting private clients in managing,
servicing and trading their interest in fine wine.
Veblen is one of only 450 companies licensed to trade on the
London International Vintners Exchange (Liv-Ex) and has
developed into one of the most successful wine investment
companies in the world.
"Squash has helped my health and fitness and I have met some
great people through playing the game," said Veblen Wine
Founder & Director Lazare Morel.
“Our policy at Veblen is always to put the customer first
and our business model looks after the customer from start
“More and more people are looking at wine as an investment,
and with an average annual return of 12% over the past 25
years, it is a very attractive alternative to the more
traditional forms of investment.”
Financial planning and wealth management company Ashmax
Associates are a family-based business which offers
independent and trusted financial advice for clients across
the United Kingdom.
Working primarily in the fields of business, sport, music
and entertainment, Ashmax Associates operates in key areas,
including mortgages, future wealth and income planning, as
well as wills, tax and trust advice.
Ashmax Associates Financial Adviser Ryan Briggs - formerly a
professional footballer for West Ham United - plays in the
same Kent League squash team as Morel and said: "We
currently work with people in sport at various levels
including football and rugby and I would love to extend this
"Since retiring from playing professional football, I have
started playing competitive squash and am passionate about
"Both Lazare and I are excited about being involved with the
Canary Wharf Classic, one of the greatest tournaments in the
game, and watching many of the world’s leading players in
action at the East Wintergarden.”
Tournament Director Tim Garner, of Eventis Sports Marketing,
said: "We are pleased to welcome Veblen Wine and Ashmax
Associates to our expanding portfolio of sponsors.
"Both Lazare and Ryan are very passionate about the sport
and we look forward to working with them over the next
Both companies will have a presence at East Wintergarden
throughout the tournament, offering spectators the chance to
win a high-quality bottle of wine every day through a draw.
The 2018 Canary Wharf Classic is headed up by World Champion
Mohamed ElShorbagy, while the likes of World No.3 Ali Farag,
three-time World Champion Nick Matthew and four-time winner
James Willstrop will also be in action.
This year’s instalment becomes the first ranking PSA World
Tour event to be played using a best-of-three games scoring
format up until the semi-finals and final, where it will
revert to the traditional best-of-five scoring.
Live coverage from the tournament will be shown on SQUASHTV
(Rest of World) and Eurosport Player (Europe only), while
the semi-finals and final will be shown live on BT Sport,
beIN Sports, Fox Sports Australia and Astro and more.
Sponsor: Canary Wharf Group plc
The Canary Wharf
Squash Classic at the East Wintergarden is jointly promoted by Eventis
Sports Marketing and SquashUK
Venue: East Wintergarden, Bank Street, Canary Wharf, E14 Corporate Hospitality: Superb packages are available, enabling
spectators to wine, dine and watch all the gripping squash action
from the Gallery restaurant within the East Wintergarden.
Tickets for the
Canary Wharf Classic have sold out but a waitlist is open in case
any tickets are returned. Email
The fabulous East
Wintergarden also offers superb opportunities for corporate hospitality,
with the gallery restaurant offering “the best view of squash anywhere
in the world” according to former world champion Peter Nicol.